Storytelling in Design: Defining, Designing, and Selling Multidevice Products (English Edition)

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(as of Apr 21, 2024 14:28:15 UTC – Details)

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device.

This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences.

Learn how the anatomy of a great story can make a difference in product design
Explore how traditional storytelling principles, tools, and methods relate to key product design aspects
Understand how purposeful storytelling helps tell the right story and move people into action
Use storytelling principles to tell, sell, and present your work

ASIN ‏ : ‎ B082P81QY4
Éditeur ‏ : ‎ O’Reilly Media; 1er édition (12 décembre 2019)
Langue ‏ : ‎ Anglais
Taille du fichier ‏ : ‎ 32485 KB
Utilisation simultanée de l’appareil  ‏ : ‎ Illimité
Synthèse vocale ‏ : ‎ Activée
Lecteur d’écran  ‏ : ‎ Pris en charge
Confort de lecture ‏ : ‎ Activé
X-Ray ‏ : ‎ Non activée
Word Wise ‏ : ‎ Non activé
Pense-bêtes ‏ : ‎ Sur Kindle Scribe
Nombre de pages de l’édition imprimée  ‏ : ‎ 415 pages